You don't need to game the algorithm — you need a site that answers what clients actually search. A plain-spoken guide to getting found, for studios.

Quotes swing from $500 to $50,000 for the same six pages. Here's what actually drives the price — and what a creative studio should expect to pay.

Most studio sites fail by saying too much. A tight six-page site outperforms a sprawling one — here's why, and what those pages should be.

Beautiful galleries don't book weddings — clear next steps do. The five things every photographer's site needs on the path from look to book.

Heavy images, theme bloat and twelve plugins: where creative-business sites lose their speed, and the order to fix things in.

Squarespace is genuinely good. So when does paying a designer make sense? A plain-spoken look at the real trade — money for time and judgment.