Every few weeks someone asks me for a fifteen-page website. Sitemap attached, every service with its own child page, a separate page for the team, the awards, the press. I always ask the same question: what do you want a visitor to do?

The answer is almost always one thing — book a shoot, request a consultation, ask for a quote. One goal. And a site with one goal doesn’t need fifteen pages; it needs a clear path. Home, work, services, about, pricing if you’re brave (you should be), contact. Six.

Small sites convert better

Every extra page is an extra decision, and every extra decision leaks visitors. The studios I work with see most of their bookings come through three pages: home, work, contact. Everything else exists to remove doubt along that path — not to be a wing of a museum.

Small sites are also faster, cheaper to maintain, and easier to keep current. A fifteen-page site with four stale pages reads worse than a six-page site where everything is true.

What about SEO?

More pages only help search when each page answers a distinct question people actually search for. Six focused pages — each with one clear topic, real headings and honest copy — beat thirty thin ones. If you genuinely have more to say, that’s what a blog is for.

The constraint is the point. Six pages force you to decide what matters — and that decision is most of the design.